Job Title: Performance Marketing Specialist

Location: Onsite, I-8 Markaz, Islamabad, Pakistan

Work Hours: Full-time, 2:00 PM – 11:00 PM

About BeHope

At BeHope, we’re on a mission to make high-quality healthcare supplies more accessible and affordable, serving customers across Canada and the USA. We are looking for passionate people to join our team and help us make a real impact in the healthcare industry.

As a Performance Marketing Specialist, you will work on projects critical to BeHope’s growth, with opportunities to expand your scope as our fast-paced business evolves. We need our team members to be versatile, display leadership qualities, and enthusiastically tackle new challenges. As a key member of our lean growth team, you will design, test, deploy, and maintain high-impact marketing campaigns.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Media, Communication, Design, or a related field 

• Strong understanding of digital marketing, creative strategy, audience engagement, content development, and performance-driven marketing principles

• Strong understanding of advertising copy, visual communication, audience psychology, and content marketing

• Ability to understand campaign performance and use basic marketing metrics to improve creative decisions

Preferred Qualifications

• Experience creating or directing static ads, video ads, short-form content, social media creatives, landing-page content, and promotional campaigns

• Ability to develop multiple creative variations and contribute to A/B testing

• Ability to research competitors, audiences, products, and market trends to identify new creative opportunities

• Ability to contribute to broader marketing campaigns and growth initiatives

• Strong curiosity and willingness to experiment with new platforms, formats, tools, and creative approaches

• Familiarity with tools such as Canva, Adobe Creative Cloud, Figma, CapCut, or other creative tools

• Familiarity with AI-powered creative and content-generation tools is a plus

Key Responsibilities

• Develop creative marketing concepts and campaigns for BeHope’s products, translating business and marketing objectives into compelling ideas, messaging, and content directions

• Create and coordinate high-quality marketing content and assets, including advertisements, social media content, short-form videos, graphics, copy, landing-page content, and promotional materials

• Research audiences, competitors, products, and market trends to identify new creative opportunities, content angles, and ways to improve audience engagement

• Test, analyze, and continuously improve creative campaigns, using performance insights to refine messaging, content formats, visuals, and campaign approaches

• Own marketing projects from concept to execution, collaborating with other team members while managing priorities, timelines, and deliverables

Apply online or by sending updated resume at [email protected]